L.A.W.A.D

Word: Allure

Meaning:

1. A quality that produces attraction

2. powerfully attract or charm; tempt

Synonym:

attract, captivate, charm, enchant, and fascinate

Example:

1. The hungry woman could not resist the allure of the bakery.

2. The allure of the fresh herbs caused the chef to spend more money than he intended at the market.